Fractional Growth Lead & CRO

Grow revenue from the traffic you already have.

Fractional Growth Lead & CRO for founder-led Shopify DTC: structured testing, clear offers, and an embedded growth owner when you need one.

See Growth Lead offerBook a CRO teardown
Shopify brand founder featured in a video testimonialShopify brand founder featured in a video testimonialShopify brand founder featured in a video testimonial Founders of Bullstrap, Inherit & Haven on working with us
30-second clips, unscripted. Tap to watch
Trusted by 50+ Shopify brands incl.
2,500+ A/B tests run
50+ Shopify brands
+42% Best CR lift
+31% Best AOV lift
Packages

Start with CRO. Go deeper if you need to.

Free teardown to find the leaks. Discovery to diagnose. CRO retainer as the main way we work together. Fractional Growth Lead if you want an embedded growth owner.

Start here

Free 20-minute site teardown

Free

Your store's leaks, found in 20 minutes.

Book free teardown
One-time

Discovery / audit

$1.5-2.5K

Diagnostic of funnel, offers, and test backlog with a 60-day plan.

Book discovery
Primary / CRO

CRO retainer

$2-3K / month

A complete structured testing engine: research, hypotheses, design, A/B shipping, and reporting that stands on its own.

  • Research, session review, and a prioritized hypothesis backlog
  • Design and A/B test shipping on your Shopify store
  • Clear monthly reporting on CR, AOV, ATC, and RPV
  • A compounding test cadence, not one-off redesigns

Typical path: free teardown, then discovery if needed, then CRO retainer as the core engagement.

Book CRO call
Optional / By fit

Fractional Growth Lead

By conversation

A premium embedded growth-owner seat for brands that want strategy, prioritization, and an owner in the room. Scoped by fit.

Talk about Growth Lead
Lead magnet / Free

Free 20-minute site teardown. Your store's leaks, found.

1

Store Analysis

We review your Shopify store live and identify the biggest conversion leaks.

2

CRO Opportunities

You see exactly where A/B testing can raise CVR, AOV and revenue per visitor.

3

Clear Direction

You leave with the first experiments we'd run, whether you hire us or not.

Free / No pitch deck / Just data

Book your store teardown

Best suited for Shopify brands doing $5M+ in annual revenue. You bring the store, we bring 2,500 tests worth of pattern recognition.

20 minOn ZoomWith Andreas
Pick a time
Case studies

Real results from real ecommerce brands

Founders on camera, numbers from the test data. No cherry-picked screenshots.

Book your teardown →
1:04
Anthony, Inherit Co.Hear it from the founder
Case 01 / 03
+42%Conversion rate
+31%Average order value

How Inherit boosted their conversion rate

Before

Promotions lacked visibility on mobile, so shoppers missed the offer entirely.

After

Small layout and messaging improvements moved customers faster and converted more consistently.

Niche: Fashion / ApparelFocus: Messaging & layout hierarchyBottleneck: Promo visibility on mobile
"Customers moved faster and converted more consistently."
0:58
Claudio, BullstrapHear it from the founder
Case 02 / 03
+25%Revenue per visitor
+47%Average order value

Higher conversions without compromising brand quality

Before

Important product details and incentives were easy to overlook on mobile.

After

Clearer layout hierarchy meant customers engaged faster and converted more consistently.

Niche: Luxury accessories (DTC)Focus: Product storytellingImpact: Stronger purchase intent
"Earlier exposure to key product value."
0:47
Founder, HavenHear it from the founder
Case 03 / 03
+17%Add to cart
+18%Revenue per visitor

How Haven improved conversions for first-time buyers

Before

Customers needed more effort to understand the product and choose the right setup.

After

Clarifying key information and guiding the journey made decisions faster and lifted conversions.

Audience: First-time buyersBottleneck: Setup & decision complexityFocus: Guided education & trust cues
"Decision-making became faster and conversions improved."
The method

How we turn traffic into revenue

Every store leaks money. Here's how we find the leaks, and how we close them.

01

We find where money leaks

Heatmaps, recordings, funnels, analytics. We don't guess. We pinpoint exactly why users don't convert.

Most stores lose 20-40% of potential revenue here.
02

We build tests like products

Designed, developed and QA'd, all directly inside your Shopify theme.

No plugins. No hacks. No risk.
03

Real users decide

Clean A/B tests with clear success metrics. No vanity wins.

Every decision backed by data.
04

Scale winners. Sunset losers.

What works stays. What doesn't disappears for good.

Compounding growth, month after month.
Short teardowns · New clips weekly

We don't hide the playbook. We post it.

Real lessons from 2,500+ A/B tests across 50+ brands. No theory, no fluff.

View all teardowns →
This collection page tweak lifted conversionsCollection Page5:02
+14.87% conversions
This collection page tweak lifted conversions
This product page is losing easy revenueCRO Audit0:48
Product page
This product page is losing easy revenue
Stop guessing your free shipping thresholdShipping0:39
AOV $85 → $100
Stop guessing your free shipping threshold
Your conversion rate isn't brokenCVR0:55
Diagnosis
Your conversion rate isn't broken
I bought sandals without picking my sizeSizing UX0:41
Buyer anxiety
I bought sandals without picking my size
Following the work:InstagramYouTube Shorts

Boutique by design. Built for speed.

You collaborate directly with us, the people responsible for results.
Andreas (CRO-Dude)

Andreas (CRO-Dude)

Strategy + Experiment Design
Finds leaks, crafts hypotheses, designs tests & interprets results.
Samuel

Samuel

Implementation + QA
Builds tests cleanly in Shopify, ensures tracking + edge cases work.
The math

Small lifts. Large impact.

Most brands underestimate what structured optimization actually means financially.

If your store does$500,000 / mo
A conservative lift of12% CVR
Today $500K
After testing $560K
+$60,000per month
+$720,000per year
Illustrative example. Traffic is expensive. Improving conversion compounds.

No junior handoffs. No bloated process. Just strategy + execution.
Fit check

Best fit for founder-led Shopify brands.

Best fit: founder-led Shopify brands that need CRO, offer clarity, and an embedded growth owner when the seat is open.

✕

Not a fit if…

  • ✕You're looking for an SEO agency as the main engagement
  • ✕You want a full site redesign as the first move
  • ✕You need more traffic before conversion work can learn
✓

A fit if…

  • ✓You're a founder-led Shopify brand with consistent traffic
  • ✓You need CRO, offer clarity, and optionally an embedded growth owner
  • ✓You want structured testing over redesign theater

We don't optimize for aesthetics. We optimize for revenue.

The podcast

The Real Sale

Real ecommerce founders. Real numbers. What's working and what nearly broke them.

Watch on YouTube →
The super coconut water play1:20:19
Episode 01

The super coconut water play

Felipe Lima on building Sparklinuts and selling a product nobody knew existed.
From bankruptcy to $6M+46:23
Episode 02

From bankruptcy to $6M+

Claudio Conte bought a $100K business, went bankrupt, then rebuilt it into a $6M+ brand.
Winning the most crowded category in ecommerce27:21
Episode 03

Winning the most crowded category in ecommerce

Amy & Anthony Ekren on running a boutique in a saturated category — and the one-word answer to what most get wrong.

Also onYouTube · Spotify

Frequently asked questions
What does working together look like?

As Fractional Growth Lead: experimentation roadmap, offer and funnel priorities, and performance partnership. As CRO-only: research, hypotheses, design, A/B implementation, QA, and clear reporting.
How fast can we ship the first test?

If tracking is already in place, first test usually ships in 7-14 days. If tracking is messy, we fix the essentials first so results are trustworthy.
Do you need Shopify Plus?

No. Most tests can run on standard Shopify with the right setup (theme-based experiments or testing tools). If something requires Plus-only features, we’ll tell you upfront and propose an alternative.
Who actually does the work?

It's a 2-person senior team. Andreas owns strategy and founder-facing decisions. Samuel is our senior partner for implementation and QA, not a junior executor.
What kind of brands is this best for?

Founder-led Shopify DTC brands with consistent traffic that need CRO, offer clarity, and optionally an embedded growth owner. If you're early with low traffic, testing won't produce reliable data yet, and we'll tell you that rather than take the retainer.
What results can I expect?

We don’t promise a specific % because every store is different. What we do promise: a repeatable system that finds leaks, ships tests, and compounds wins over time. You’ll always know what we shipped, what we learned, and what’s next.
What do you need from us?

Fast feedback and access: Shopify collaborator access, analytics/tracking access, and someone who can approve copy/design quickly. That’s it. We do the heavy lifting.
Can we start with a smaller engagement first?

Four clear tiers: free 20-minute site teardown, discovery / audit ($1.5-2.5K) one-time, Fractional Growth Lead ($4-5K / month) as your embedded growth owner, or a CRO-only retainer ($2-3K / month) for structured testing only.
How does billing/canceling work?

Growth Lead often starts with a 60-day engagement, then continues month-to-month. Cancel anytime before renewal. If it's not a fit, you're not stuck. Discovery / audit is one-time. CRO-only is also month-to-month.
What if a test “loses”?

That’s still progress. A losing test saves you from rolling out a bad idea site-wide. We document what didn’t work, extract the insight, and roll into the next experiment.

Pick the seat that fits: Growth Lead or CRO.
Start with a free teardown, a discovery audit ($1.5-2.5K), Fractional Growth Lead ($4-5K / month), or CRO-only ($2-3K / month).

Best suited for Shopify brands doing $5M+ in annual revenue.

What We'll Cover on the Call

1
Store Analysis

We review your Shopify store and identify the biggest conversion leaks.

2
CRO Opportunities

You’ll see where A/B testing can increase conversion rate, AOV, and revenue per visitor.

3
Clear direction

You leave with clear ideas for the first experiments we would run on your store.