2,500+ structured A/B tests across 50+ brands. No redesigns, no guessing. Revenue, not aesthetics.
Founders of Bullstrap, Inherit & Haven on working with us
Real ecommerce founders. Real numbers. What's working and what nearly broke them.
46:23Claudio Conte bought a $100K business, went bankrupt, then rebuilt it into a $6M+ brand.
1:20:19Felipe Lima on building Sparklinuts and selling a product nobody knew existed.
Coming soonA new episode of The Real Sale is around the corner. Subscribe on YouTube so you don't miss it.
We review your Shopify store live and identify the biggest conversion leaks.
You see exactly where A/B testing can raise CVR, AOV and revenue per visitor.
You leave with the first experiments we'd run, whether you hire us or not.
Best suited for Shopify brands doing $5M+ in annual revenue. You bring the store, we bring 2,500 tests worth of pattern recognition.
Pick a time →Founders on camera, numbers from the test data. No cherry-picked screenshots.
Promotions lacked visibility on mobile, so shoppers missed the offer entirely.
Small layout and messaging improvements moved customers faster and converted more consistently.
Important product details and incentives were easy to overlook on mobile.
Clearer layout hierarchy meant customers engaged faster and converted more consistently.
Customers needed more effort to understand the product and choose the right setup.
Clarifying key information and guiding the journey made decisions faster and lifted conversions.
Every store leaks money. Here's how we find the leaks, and how we close them.
Heatmaps, recordings, funnels, analytics. We don't guess. We pinpoint exactly why users don't convert.
Designed, developed and QA'd, all directly inside your Shopify theme.
Clean A/B tests with clear success metrics. No vanity wins.
What works stays. What doesn't disappears for good.
Real lessons from 2,500+ A/B tests across 50+ brands. No theory, no fluff.
Collection Page5:02
CRO Audit0:48
Shipping0:39
CVR0:55
Sizing UX0:41
Most brands underestimate what structured optimization actually means financially.
No junior handoffs. No bloated process. Just strategy + execution.
We'd rather tell you now than three months in.
We don't optimize for aesthetics. We optimize for revenue.
A clear CRO roadmap + experiments shipped. We handle research (recordings/heatmaps/analytics), write the hypotheses, design the change, implement the A/B test, QA it, and report results + next steps.
If tracking is already in place, first test usually ships in 7-14 days. If tracking is messy, we fix the essentials first so results are trustworthy.
No. Most tests can run on standard Shopify with the right setup (theme-based experiments or testing tools). If something requires Plus-only features, we’ll tell you upfront and propose an alternative.
It’s a 2-person senior team. You work directly with Andreas (strategy/test design) + Samuel (implementation/QA). No juniors, no handoffs, no agency layers.
Stores doing consistent traffic and sales that want to grow conversion/AOV without guessing. If you’re early with low traffic, testing won’t produce reliable data yet, and we’ll tell you that rather than take a retainer that can’t work.
We don’t promise a specific % because every store is different. What we do promise: a repeatable system that finds leaks, ships tests, and compounds wins over time. You’ll always know what we shipped, what we learned, and what’s next.
Fast feedback and access: Shopify collaborator access, analytics/tracking access, and someone who can approve copy/design quickly. That’s it. We do the heavy lifting.
Yes. We can start with a strategy engagement where we find the leaks and hand you the roadmap to implement, or run the full engine and ship the tests ourselves.
Month-to-month. Cancel anytime before renewal. If it’s not a fit, you’re not stuck.
That’s still progress. A losing test saves you from rolling out a bad idea site-wide. We document what didn’t work, extract the insight, and roll into the next experiment.
Best suited for Shopify brands doing $5M+ in annual revenue.
We review your Shopify store and identify the biggest conversion leaks.
You’ll see where A/B testing can increase conversion rate, AOV, and revenue per visitor.
You leave with clear ideas for the first experiments we would run on your store.
