Case Study
Jump Start of an artisian Shoe Brand
Case Study
Jump Start of an artisian Shoe Brand
Charix Shoes specializes in timeless, handcrafted leather footwear designed for comfort and versatility. They offer slip-ons, loafers, and mules, all featuring proprietary memory-foam insoles for exceptional comfort. Despite their excellent efforts in marketing when it comes to ads & emails they were still struggling with their conversion rate.
Charix Shoes, positioned at a higher price point, struggled to convey their value online. The founders, recognizing the need for a robust online presence, enlisted the Conversion Dude to enhance their website's value communication and purchasing incentives.
Solution:
Website Redesign: Revamped design language, incorporating value transmission and purchase incentives via on-site banners and information.
User Behavior & Conversion Analysis: Analyzed visitor behavior, revised ad traffic to dedicated landing pages, and generated test ideas for new landing pages and product detail pages.
Website Optimization: Audited the Shopify store, addressing technical issues, improving site speed, and enhancing user experience with a theme update.
Landing Pages & A/B Testing: Deployed and tested three landing page types, various imagery, and copy. Implemented new color swatches, individual color descriptions, upsell sections in the cart drawer, and user-generated content on product pages.
Results:
Conversion rate increased from 1.6% to 3% within 60 days.
ROAS (Return on Ad Spend) doubled.
Return rate decreased by 15%.
This case study highlights how the Conversion Dude significantly improved Charix Shoes' sales performance in just 60 days.
Charix Shoes, positioned at a higher price point, struggled to convey their value online. The founders, recognizing the need for a robust online presence, enlisted the Conversion Dude to enhance their website's value communication and purchasing incentives.
Solution:
Website Redesign: Revamped design language, incorporating value transmission and purchase incentives via on-site banners and information.
User Behavior & Conversion Analysis: Analyzed visitor behavior, revised ad traffic to dedicated landing pages, and generated test ideas for new landing pages and product detail pages.
Website Optimization: Audited the Shopify store, addressing technical issues, improving site speed, and enhancing user experience with a theme update.
Landing Pages & A/B Testing: Deployed and tested three landing page types, various imagery, and copy. Implemented new color swatches, individual color descriptions, upsell sections in the cart drawer, and user-generated content on product pages.
Results:
Conversion rate increased from 1.6% to 3% within 60 days.
ROAS (Return on Ad Spend) doubled.
Return rate decreased by 15%.
This case study highlights how the Conversion Dude significantly improved Charix Shoes' sales performance in just 60 days.
Charix Shoes specializes in timeless, handcrafted leather footwear designed for comfort and versatility. They offer slip-ons, loafers, and mules, all featuring proprietary memory-foam insoles for exceptional comfort. Despite their excellent efforts in marketing when it comes to ads & emails they were still struggling with their conversion rate.
Charix Shoes, positioned at a higher price point, struggled to convey their value online. The founders, recognizing the need for a robust online presence, enlisted the Conversion Dude to enhance their website's value communication and purchasing incentives.
Solution:
Website Redesign: Revamped design language, incorporating value transmission and purchase incentives via on-site banners and information.
User Behavior & Conversion Analysis: Analyzed visitor behavior, revised ad traffic to dedicated landing pages, and generated test ideas for new landing pages and product detail pages.
Website Optimization: Audited the Shopify store, addressing technical issues, improving site speed, and enhancing user experience with a theme update.
Landing Pages & A/B Testing: Deployed and tested three landing page types, various imagery, and copy. Implemented new color swatches, individual color descriptions, upsell sections in the cart drawer, and user-generated content on product pages.
Results:
Conversion rate increased from 1.6% to 3% within 60 days.
ROAS (Return on Ad Spend) doubled.
Return rate decreased by 15%.
This case study highlights how the Conversion Dude significantly improved Charix Shoes' sales performance in just 60 days.
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