Case Study
Bringing New Shine to A Jewelry Business
Case Study
Bringing New Shine to A Jewelry Business
Kozakh is a jewelry brand specializing in demi-fine, handmade pieces crafted in the USA. Their collections feature a range of items, including necklaces, bracelets, rings, and earrings, made with high-quality, tarnish-resistant metals and handpicked gemstones.
Challenge:
Despite its strong reputation and loyal customer base, KOZAKH Jewelry struggled to attract new clients despite a high add-to-cart rate. Rising costs of paid ads necessitated finding more effective ways to increase conversions.
Solution:
The digital marketing team at Conversion Dude crafted a comprehensive conversion funnel optimization strategy to drive growth. Key strategies included:
Theme Update:
Improved site speed and optimized app implementations.
Removed unnecessary scripts.
Landing Pages:
Launched and A/B tested 7 new landing page versions highlighting KOZAKH's unique selling points.
Tested different imagery to increase click-through rates.
User Tracking:
Introduced tracking tools to gain insights into user behavior.
Developed test ideas based on analysis, uncovering new revenue opportunities.
Site-Wide Optimizations:
Conducted 30 A/B tests on product detail pages (PDPs) to identify the most effective elements.
Offered special promotions and discounts to attract new clients.
Results:
60% increase in sales within the first three months.
30% decrease in ad spend with an ROAS increase from 1.5 to 3.
Landing pages became the highest converting pages, with a 25% sales increase compared to PDPs.
Case Study Summary:
This case study illustrates how KOZAKH collaborated with Conversion Dude to enhance its online presence through targeted digital marketing strategies, leading to significant business growth and improved conversion rates.
Challenge:
Despite its strong reputation and loyal customer base, KOZAKH Jewelry struggled to attract new clients despite a high add-to-cart rate. Rising costs of paid ads necessitated finding more effective ways to increase conversions.
Solution:
The digital marketing team at Conversion Dude crafted a comprehensive conversion funnel optimization strategy to drive growth. Key strategies included:
Theme Update:
Improved site speed and optimized app implementations.
Removed unnecessary scripts.
Landing Pages:
Launched and A/B tested 7 new landing page versions highlighting KOZAKH's unique selling points.
Tested different imagery to increase click-through rates.
User Tracking:
Introduced tracking tools to gain insights into user behavior.
Developed test ideas based on analysis, uncovering new revenue opportunities.
Site-Wide Optimizations:
Conducted 30 A/B tests on product detail pages (PDPs) to identify the most effective elements.
Offered special promotions and discounts to attract new clients.
Results:
60% increase in sales within the first three months.
30% decrease in ad spend with an ROAS increase from 1.5 to 3.
Landing pages became the highest converting pages, with a 25% sales increase compared to PDPs.
Case Study Summary:
This case study illustrates how KOZAKH collaborated with Conversion Dude to enhance its online presence through targeted digital marketing strategies, leading to significant business growth and improved conversion rates.
Kozakh is a jewelry brand specializing in demi-fine, handmade pieces crafted in the USA. Their collections feature a range of items, including necklaces, bracelets, rings, and earrings, made with high-quality, tarnish-resistant metals and handpicked gemstones.
Challenge:
Despite its strong reputation and loyal customer base, KOZAKH Jewelry struggled to attract new clients despite a high add-to-cart rate. Rising costs of paid ads necessitated finding more effective ways to increase conversions.
Solution:
The digital marketing team at Conversion Dude crafted a comprehensive conversion funnel optimization strategy to drive growth. Key strategies included:
Theme Update:
Improved site speed and optimized app implementations.
Removed unnecessary scripts.
Landing Pages:
Launched and A/B tested 7 new landing page versions highlighting KOZAKH's unique selling points.
Tested different imagery to increase click-through rates.
User Tracking:
Introduced tracking tools to gain insights into user behavior.
Developed test ideas based on analysis, uncovering new revenue opportunities.
Site-Wide Optimizations:
Conducted 30 A/B tests on product detail pages (PDPs) to identify the most effective elements.
Offered special promotions and discounts to attract new clients.
Results:
60% increase in sales within the first three months.
30% decrease in ad spend with an ROAS increase from 1.5 to 3.
Landing pages became the highest converting pages, with a 25% sales increase compared to PDPs.
Case Study Summary:
This case study illustrates how KOZAKH collaborated with Conversion Dude to enhance its online presence through targeted digital marketing strategies, leading to significant business growth and improved conversion rates.
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