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From bankruptcy to $6M+
Claudio Conte · Bullstrap Bullstrap →
Claudio bought a business for $100K, went bankrupt, and rebuilt it into a $6M+ brand.
He walked into a name and a logo that already existed — and it turned out to be an accidental SEO asset, because nothing else competes for the word. The product sells itself well enough that Facebook ads worked from day one. What took years was everything that makes people come back: the lifetime warranty, the customer service, the brand worth returning to.
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