Real founders. Real numbers.
Forty minutes with the operator behind the store — what worked, what nearly broke it, and the numbers behind both. Watch the intro, then pick a slot.
No fee, nothing to buy. You keep the episode, the clips and the write-up.
The Real Sale
Real ecommerce founders. Real numbers. What's working and what nearly broke them. Hosted by Andreas Wäldele.
1:20:19The super coconut water play
Felipe Lima on building Sparklinuts and selling a product nobody knew existed.
46:23From bankruptcy to $6M+
Claudio Conte bought a $100K business, went bankrupt, then rebuilt it into a $6M+ brand.
27:21Winning the most crowded category in ecommerce
Amy & Anthony Ekren on running a boutique in a saturated category — and the one-word answer to what most get wrong.
Come on the show. Keep everything we make.
We record with founders and operators running real stores. You bring the story, we handle the rest — and the whole recording is yours to use however you like.
- About 40 minutes, remote or in person
- No prep — we send the themes beforehand
- We talk through how you actually grew the store
- You see the edit before anything goes public
- The full edited episode, yours to post anywhere
- Short vertical clips cut for Reels, TikTok and Shorts
- A written summary page linking back to your store
- Published to YouTube and Spotify
No fee, nothing to buy. Being a guest costs you 40 minutes.
Pick a time. That's the whole process.
Best suited to founders running a store doing $50K+/month. If you're earlier than that, the free teardown below is the better starting point.
- 1 Pick a slot40 minutes, remote or in person if we're in the same city.
- 2 We send three themesA day before. No script, no prep needed.
- 3 We recordYour story, your numbers, what nearly broke it.
- 4 You get everythingEdited episode, vertical clips and a write-up linking back to your store.
No fee, nothing to buy, and you approve the edit before anything goes public.
Not at $50K+/month yet? Book a free store teardown instead →